Michael Petruccelli asks; What are online sellers doing to help keep growing?

Michael Petruccelli says; They are adding original content to their websites, figuring that shoppers who spend more time in the virtual store will buy more goods. Ralph Lauren, for example, offers videos of trendsetters who personify the brand.J. Crew posts videos of its photo shoots in exotic locales. And Pottery Barn is among those providing short clips demonstrating decor ideas for its merchandise.