March 20, 2012
Michael Petruccelli asks; Is Generation Y bigger than boomer, but full of financial woe? (13)
Michael Petruccelli says; Face to face, ongoing benefits communication brevity and to -the-point content, much like the information Gen Y gets online when searching for restaurants and movie reviews. Make sure your benefits education materials are formatted and shortened to suit the delivery channel, whether they're on the web, over social media platforms or mobile devices all tools that Gen Y uses on an ongoing basis to access information.