April 13, 2014

Michael Petruccelli asks: What are some misleading claims people often make to close a deal? (1)



Michael Petruccelli says: I came across an interesting article that suggested a healthy dose of skepticism was essential when you’re watching television commercials that make claims for both prescription and non-prescription drugs.
It turns out a study published in the Journal of General Internal Medicine found that 66% of claims made in television drug commercials were either misleading or flat-out false.
Actually, before paying for anything, a little skepticism can often go a long way. After all, misleading claims aren’t limited to those who sell prescription drugs and other medicines. They’re also made by people who sell everything from dwellings to diamonds. It makes you wonder. Here are a few of the biggest examples: