April 22, 2014

Michael Petruccelli asks: What are some misleading claims people often make to close a deal? (7)



Michael Petruccelli says:  “Two month’s salary is a reasonable amount to spend on an engagement ring.”
The usual suspects: DeBeers, jewelry store salesmen, and gold-digging girlfriends / partners.
Reality check: Sorry ladies, but this is one of those financial old wives’ tales that is based upon a old and very successful marketing campaign by the De Beers diamond company. The size of an engagement ring should only depend upon what your man can reasonably afford — not his salary.

Absolutely gorgeous, the De Beers Platinum Diamond Ring boasts a nine-carat gem placed on a perfectly polished platinum ring. It is priced at $1.83 million.